Sunsky Software: Shaping-up the 'Digital India' Vision with Innovative IPTV & OTT Platform Solutions

CIO Vendor The scenario of Digital Cable TV, as well as, how Media & Entertainment is consumed has completely changed. Now we are witnessing a trend of OTT platforms taking control over everything starting from all conceivable media & entertainment channels, Digital Cable TV to Live TV. Today, with internet available at free of cost, and Smart TVs available at very cheap rates coming with inbuilt OTT services providing millions of movies, TV shows and live events out there to be enjoyed – we have truly embarked on the revolutionary journey of ‘Digital India’.

In the midst of dramatically changing technologies and millions of OTT services out there to choose from, Local TV operators, Broadcasters and the consumer in general, are getting puzzled and trapped by the noise and clutter out there in the industry. In addition to that, modern IPTV services are completely based on the latest technologies such as Artificial Intelligence (AI), Data Science (DS), Robotics, Big Data Analytics, Virtual Reality (VR), Augmented Reality (AR), Internet of Thing (IoT), Language Processing (LP), and Machine Learning (ML). This is where Sunsky Software comes into the picture with their unique solutions and features for the broadcasting, cable TV and Media & Entertainment players.

Established in the year 1998, Sunsky Software took a pioneering role by working closely with Cable TV operators in transitioning them from the age of Analogue TV to Digitization. With more than 20 years of experience in developing Software for Cable TV, Broadband and Broadcasting Industries, the company’s core expertise lies in developing specialized Playout Automation, Live Telecast and Media Streaming Software.

Over the years, Sunsky Software have developed innovative technologies and apps for OTT platform such as Voice Calling, Video Conferencing, Live Video Streaming, Online Education, Online Gaming, Flight Information
Display System (FIDS), Integration of Media Services, Integration of Smart Home Automation, VAS, VOD, Digital Signage, Smart Gadgets, API and Algorithms, and many more.

Backed by over 5000 customers worldwide, today, Sunsky Software products and solutions are considered as top rated in the world’s software domain due to the unique features it brings forth to the table. The company’s Playout Automation and Live Telecasting Software is now world famous and has been voted as the First Position in Asia and the Third Position in the World by users. Most importantly, Sunsky Software’s products and services are completely customizable which empowers the clients to achieve more by optimizing costs, increasing revenue and reducing time to value, which ultimately helps deliver on customer promises.

Sunsky Software’s products and services are completely customizable

It has been predicted that by 2025, almost all Indian Cable TV Subscribers will switch to IPTV and OTT platforms. Thus, all existing Cable TV Operators and MSOs in India are in danger of getting out of business if they do not switch over to IPTV and OTT platforms. Hence, Sunsky Software is on a mission to bring all LCOs, MSOs, ISPs and Broadcasters, who are getting left behind in this era of digital transformation under one single banner with an innovative, robust, technologically advanced, feature healthy, content rich platform to further realize the vision of ‘Digital India’.

To that end, an ambitious project to deploy at least 10,000 servers and service points across India is already underway at Sunsky Software which will be acting as the backbone to Sunsky Software’s recently launched IPTV and OTT platform at ‘Cable TV Show 2020’. Once the 10,000 service points are deployed across India, a CDN Network will be created, and once completed, it has been assumed to be the largest IPTV CDN Network to be ever laid down in India by 2025.