Masstech Innovations - Automating the Extraction of Metadata from Assets
Today enterprises need to deal increasingly with the challenges that arise as part of content libraries management. Not only media-heavy industries such as broadcasters, archives and producers – who have to react to quickly moving trends in the media landscape – but any enterprise today must deal with the growing amounts of media materials produced for internal use, marketing and distribution.Catering to these organizational requirements is Ontario, Canada headquartered Masstech Innovations, that delivers MAM solutions to improve collaboration and operational efficiency, reduce costs, drive revenue, and deliver a higher ROI. “We have a technology stack that includes embedded storage management, transcoding, and API-level interfaces that allows us to build around the needs of our customers”, explains Ganesh Kaushic, Director Sales & Marketing, APAC, Masstech.
MassStore for Seamless Workflow
Media organizations have an urgent need for a customizable set of modules that can bridge the gap between all of the various systems and workflows that they have in place, without having to pay the exorbitant amounts of money that they associate with most enterprise MAMs.
Since its inception in 2002, MassStore – the core technology behind Masstech solutions –has been focused on solving complex asset management and workflow problems. Because the system includes a deep technology stack, MassStore can automate complete end-to-end workflows in a way that no other MAM can.
MassStore’s embedded transcode engine and deep integration with broadcast systems ensures that content reaches its destination in the appropriate formats.
Similarly, applying MassStore as a MAM solution eliminates the complexity of media management by grouping all the different copies of a piece of content, along with its structured and unstructured metadata, into a single asset. The unstructured metadata, such as closed captioning files, scripts, and rights management documents, are indexed along with standard structured metadata, making it easy for users to find what they need using the MassStore Web Interface. Once they find the right asset, they can view it, set its metadata and repurpose it in a clean, straightforward interface that makes it easy for them to get their content where it needs to be. Masstech believes even when workflows are complex, the user interface should be intuitive and easy to use. “We customize workflows based on requirements, and adapt them to changes in the customer’s environment without requiring custom coding”, adds Ganesh Kaushic.
Masstech leverages on-premises storage, and private & public cloud storage to automate the movement of assets between their customers’ ingest, production, and distribution systems across geographically distributed sites, between organizations, as well as locally. Realizing the importance of making content easier to find, Masstech also automates the extraction of metadata from assets.
Similarly, applying MassStore as a MAM solution eliminates the complexity of media management by grouping all the different copies of a piece of content, along with its structured and unstructured metadata, into a single asset. The unstructured metadata, such as closed captioning files, scripts, and rights management documents, are indexed along with standard structured metadata, making it easy for users to find what they need using the MassStore Web Interface. Once they find the right asset, they can view it, set its metadata and repurpose it in a clean, straightforward interface that makes it easy for them to get their content where it needs to be. Masstech believes even when workflows are complex, the user interface should be intuitive and easy to use. “We customize workflows based on requirements, and adapt them to changes in the customer’s environment without requiring custom coding”, adds Ganesh Kaushic.
MassStore’s embedded transcode engine and deep integration with broadcast systems ensures that content reaches its destination in the appropriate formats.
Masstech leverages on-premises storage, and private & public cloud storage to automate the movement of assets between their customers’ ingest, production, and distribution systems across geographically distributed sites, between organizations, as well as locally. Realizing the importance of making content easier to find, Masstech also automates the extraction of metadata from assets.
