ReliableSoft Technologies - Ushering in Exceptional Billing and CRM Models in PayTV Industry

CIO Vendor Owing to the growth and advancement of technology, cable TV industry is witnessing major changes. Pay TV operators are looking for pioneering ways to manage devices, subscribers and formats. With Pay TV operators investing more and more in recurring transactions, CRM-dominated marketing disciplines have significantly increased in the past years. Driving this trend of shift in discipline is Jodhpur headquartered, ReliableSoft Technologies. ReliableSoft is a Global Enterprise Solutions Company having expertise in providing Billing and CRM solutions to Digital Pay TV & Broadband Service Operators across India and have undertaken several major projects globally.

Besides, ReliableSoft has been the leading Subscriber Management System (SMS) provider in India with 100+ Digital Headends operational for a long time period. Over a period of 15 years into the domain, ReliableSoft has been serving all major MSO verticals which include operators of DEN Network, In Cable, Hathway, SITI Cable, DIGI Cable, Fastway, Manthan, KCCL, Ortel, GTPL and other independent operators across India. Also, the company is providing Ground level Billing & CRM solution (CNMS On-Net) to 4000+ JVs/LMO, that way, in total Managing 8 Million+ subscriber base.

The speed and magnitude of disruptive change that digital video is generating is laying a red carpet for broadcasters, telcos and cable companies to evolve their business models at the same pace. Rajesh Narula, MD, ReliableSoft explains that the introduction of OTT and IPTV Technologies can substantially reduce the cost to the end subscribers. Given the situation, it is needless to discuss that this shift in trends can be the tipping point for Cable TV industry.
For a fact, ReliableSoft has works underway towards integrating these technologies to billing and CRM solution in order to support clients to build required infrastructure to accommodate this change.

ReliableSoft has toiled in the rough course of technology market and has made systems change dynamically to accommodate client requirements

In addition to the primary products, ReliableSoft Technologies has recently launched revolutionary portal MyCableTV as a direct service for CableTV Subscribers. The objective remains to reduce operational cost significantly for Cable operators. In times when digitization and promoting cashless economy has become one of the top agendas of GoI, Cable TV industry can find its Nirvana in an app as such. To promote cashless Transactions, MyCableTV portal is a platform to remove the cash transactions between the subscribers and cable operators.

Over the years, ReliableSoft has toiled in the rough course of technology market and has made systems change dynamically to accommodate client requirements. All this, in order to ensure that the experience and passion to give the best in class solution and support does not go in vain. With intent to become the first preference of MSOs & LCOs across the globe, RelaibleSoft is planning to increase their presence in the International market too. “We keep upgrading our systems assessing client’s future requirements from time to time and some of our future projects include integration with Broadband, OTT & IPTV services that will help our clients get an upper hand in the market whenever the requirement emerges”, concludes Rajesh.