Zibanka Media Services - Bringing Together a Spectrum of Valued Media Process Outsourcing Services
Media consumption in India will continue to have growth in the high teens with growth in mobile devices and broadband coming to more houses. As consumption shifts from TV to devices the need for more targeted content will increase. The need for localization for content which is produced elsewhere will grow. The consumption pattern will also change with need for more global content. Zibanka spotted this as an opportunity early and made Process efficiency through use of technology a core driving force for the company. The industry has been typically manned by small companies who are more focused on 'getting the job done at the lowest cost'. When we started Zibanka we came with the clear goal of focusing on Quality and a long term business plan. We focused on right mix of technology, process, and human training and retention as our core strategies at Zibanka. We act as an extended back office for many a large broadcast media houses. Our tight turn around capability allows us to convert local content into multiple languages and make it broadcast ready in less than half a day. This has been possible through years of patient process engineering and team building. Our subtitling team creates daily feeds for media houses in multiple geographies for immediate telecast.
While previously working in Silicon Valley, Manoj Gupta, CEO, witnessed a lot of media transformations in the US. Upon moving to India to work for a large Media company, he realized a close appreciation for the Indian Media industry’s present position. It is all about story-telling. Dubbing cannot be seen only as a translation. It is actually a new script in the “local language”. One has to be faithful to the original story, but still one has to very clearly understand the target locale.
As part of dubbing script writing, one has to constantly make judgement as to how much of original cultural context to carry, how much to change to the new cultural context and how much to neutralise.
Services Obeying Perfection
Zibanka deploys an in-house team of qualified linguists and a worldwide network of language experts that work together to deliver a product that is precise and grammatically correct. Furthermore, in situations requiring re-writing the entire story in the local cultural context, Zibanka emphasizes to retain originality of the context. “Our focus is on Quality, Efficiency and in building a strong and deep relationship with clients. We concentrate on the right mix of technology, process, and human training and retention as our core strategies at Zibanka,” exclaims Manoj.
Zibanka has worked with few of the popular media houses in the country and several other international media companies as well. Believing that the content consumption will be on multiple devices, the company keeps an extra emphasis to leverage Digitization, tagging, transcoding and the ability to convert content into multiple local languages as its core capabilities in the coming future. Creativity alone can't fuel an organization, and apparently, Zibanka’s deep understanding of broadcast media and the skilled team of technicians help the company procure services that are valued across the industry.
Services Obeying Perfection
Zibanka deploys an in-house team of qualified linguists and a worldwide network of language experts that work together to deliver a product that is precise and grammatically correct. Furthermore, in situations requiring re-writing the entire story in the local cultural context, Zibanka emphasizes to retain originality of the context. “Our focus is on Quality, Efficiency and in building a strong and deep relationship with clients. We concentrate on the right mix of technology, process, and human training and retention as our core strategies at Zibanka,” exclaims Manoj.
Zibanka deploys an in-house team of qualified linguists and a worldwide network of language experts that work together to deliver a product that is precise and grammatically correct
Zibanka has worked with few of the popular media houses in the country and several other international media companies as well. Believing that the content consumption will be on multiple devices, the company keeps an extra emphasis to leverage Digitization, tagging, transcoding and the ability to convert content into multiple local languages as its core capabilities in the coming future. Creativity alone can't fuel an organization, and apparently, Zibanka’s deep understanding of broadcast media and the skilled team of technicians help the company procure services that are valued across the industry.
