Grass Valley- Accomplishing reliable data transmission with the blend of broadcast and advanced IP
Television broadcasting industry is continuously evolving. After the explosion of channels following the arrival of cable TV, content distribution towards the Internet and the various mobile platforms poses new challenges to the industry. At the same time, new workflows based on standard IT practices are emerging. Thus, broadcasters are being driven to respond to consumer demand for more content and higher quality TV experiences delivered in any format, anywhere and on any device. The right solutions from a company that truly understands the market will help broadcasters harness the opportunities by giving them the most innovative products in the broadcast and media industry. Combining high quality studio production and broadcast with advanced software and IP video connectivity is Grass Valley, based in Montreal, Canada that offers fully integrated solutions, based on widely accepted industry standards with assured interoperability.
Grass Valley, a Belden Brand, combines an unrivaled heritage of pioneering the way television is produced and delivered. “Possessing one of the strongest research and development teams in the industry, with focused R&D teams around the world; the company holds more than 350 patents and a strong reputation for innovation along with applied technology expertise evidenced by dozens of industry awards including 20 prestigious Technology Emmy awards.” says Marco Lopez, President of Grass Valley.
Bestowing Broadcast industry with future ready solutions
With a rich experience of more than 55 years in the broadcast media, Grass Valley brings to the table a sundry of products for Live production; Media Production; Playout; Emerging technologies like 4K/UHD and for achieving ‘The Path to IP’. GV STRATUS; the perfect single application tool to manage content creativity and deliver it to multiple platforms; is a modular video production and content management system of Grass Valley, based on K2 media servers and storage, that embraces ingest, editing, distribution and archive & retrieval management. The tool automates publishing to digital media platforms in order to proffer better efficiency through workflow automation, remote workflows via proxy and ease of use and scalability.
Adding to the basket of solutions is Grass Valley’s multiformat nonlinear editing software EDIUS, the most versatile real-time editing software for SD/HD/4K on the same timeline, known as a perfect finishing tool for broadcast news workflows, as well as news magazine content, studio programs, corporate, documentary and theatrical productions. Grass Valley also recognizes the desire of broadcasters for tools to enhance flexibility and creativity that keeps viewers watching across multiple platforms. Thus the company renders its iTX integrated playout platform to offer the ability of adding channels and features when needed, providing enhanced automation of ingest for streamlined workflows while lowering the cost of running television channels.From 4K/UHD content creation and high dynamic range capture to IP solutions; Grass Valley caters end-to-end solutions to aid broadcasters deliver high quality television today, to remain efficient and competitive as they move towards the increasingly complex television landscape of tomorrow.
Moreover, in its attempt to ameliorate the customer experience from super-slow-motion to studio and live events in 4K, and robotic solutions; Grass Valley offers exquisite LDX cameras. For transmission, Grass Valley offers the unique patented cradle implementation of the XCU base station, taking flexibility to a new level of connectivity. “For 4K, the LDX 86 4K and LDX 86 Universe offer the ability to shoot 4K the same way as HD, with the same 2/3-inch B4 mount lenses and workflows; and with the LDX 86 Universe, one can get HD and 3G high frame rate acquisition,” adds Marco.
The company has several innovative products in its basket; like Kayenne and Karrera K-Frame for achieving scalability using a software-based, modular approach to switcher frames, offering up to 192 direct inputs, 96 outputs and up to 9 M/Es with six keyers in every full M/E.
Grass Valley’s Kaleido family of multiviewers is the best the industry has to offer for video monitoring solutions, including 4K/UHD and DVB IP video signal monitoring capabilities. “Using Grass Valley’s Kaleido-IP multiviewer video monitoring solution, one large telecommunication operator was able to monitor more than 1000 TV channels at 18 different sites dispersed around the country and reduce operational expenses by consolidating operations and facilities while maintaining quality of service,” affirms Marco.
Grass Valley visualizes all TVs, in homes, to be digital at global level, in the upcoming decade and more than 50 percent of network traffic to be video, in the upcoming few years. Further the company regards IP to be the next logical step to succor broadcasters stay nimble in this ever-changing broadcast environment. Thus Grass Valley’s future ready, ‘Glass-to-Glass IP Solution’ encompasses all production elements: acquisition, switching, playout, replay, editing, routing, monitoring and distribution.While delivering the innate benefits of an IT Data Center to broadcasters that’s both format agnostic and scalable; it’s the elements of the Broadcast Data Center within that solution that make it work, by furnishing a broadcast-centric infrastructure capable of transporting and processing both IP and SDI signals.